This app is very user-friendly. Its easy to look up brand-name foods (barcode scan is very cool) and easy to customize meals of your own. I love that you can search any food and it lists the full nutritional content (like calories, fat, protein etc.) and then you can calculate your serving size and log it & it does all the math for you! You can record your water intake and exercise as well & upload photos youve taken of your meals. It even tells you how many calories you burned and will reduce this amount from your daily caloric intake. Brilliant! Im actually having FUN recording my progress!!!